Tuesday, March 26, 2019

Counter Culture: Wizards Changing Rules



As a retailer working at a local gaming store (that I make as friendly as possible), I appreciate it when Publishers remember the direct market that they distribute their products too. It makes me feel good, appreciated.

For years, Wizards of the Coast did this. But things have been changing and I don't think for the better. Late last year, WotC stopped being a distributor to local game stores as part of their initiative to make sure that Target, Wal-Mart, and Amazon could have better access to their products. 

Yes, you read that right, they stopped selling directly to me, the little guy, to strengthen their share in big box stores. No, its not shocking, but it hurt. Its not like I have a ton advantage over big box stores, so I enjoyed the benefits that a direct account with WotC gave me.

One of those was that we got DnD releases 10 days over everyone else and eventually exclusive covers.

However, that 10 day lead time is now gone. Its tough. What makes it tougher is that, according to people on the internet, GameStop is selling the Dungeons and Dragons Stranger Things box right now, a product that I and even Amazon don't get until May.

I love what I do and I'll find a way to adapt, but when a company seems to turn its back on you, it can be a tough pill to swallow and at the moment, thats what it feels like Wizards of the Coast has done.

290 comments:

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Shivani.B said...

Quite a brief and interesting article.

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Aperture1 said...

Excellent blog! Sometimes it happens! Please don't lose heart! They will come back to you for selling their dragons. Thank you so much! Best Youtube marketing campaigns

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The blog "Counter Culture: Wizards Changing Rules" provides an insightful and thought-provoking analysis of the impact of rule changes in the gaming industry, particularly focusing on Wizards of the Coast and their game Magic: The Gathering. It offers a critical examination of the motivations behind these rule changes and their implications for the gaming community.
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Wizards Changing Rules explores the dynamic landscape of Wizards of the Coast games, shedding light on the company's approach to adapting and evolving game rules to meet the needs and desires of their passionate player community. Online learning portals in India the need of the hour

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The article provides a comprehensive analysis of how Wizards of the Coast embraces player feedback, introduces rule changes, and maintains a balance between innovation and preserving the essence of their beloved games. Data Analytics vs Data Mining

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By showcasing real-world examples and the positive outcomes of rule changes, the article highlights the dedication of Wizards of the Coast to providing engaging and enjoyable gaming experiences that resonate with their community. Digital Marketing Courses In Bhutan

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From discussing the challenges and considerations involved in rule modifications to exploring the ways in which player input shapes the future of Wizards of the Coast games, the article offers a fascinating glimpse into the world of game design and community-driven development.Top 12 free email-marketing tools for business

Shila Deshmukh said...

Thanks for sharing your insights on how wizards of the counter culture are changing the rule.
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Mita said...

I understand your disappointment and the challenges you face as a local game store retailer. Your dedication and passion for what you do is admirable, and I believe that with your adaptability and commitment, you will find new ways to thrive. Stay strong and continue providing a friendly and unique experience to your customers.
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Eshrat Amin said...

Wow. I hadn't heard about this. Kind of surprising given all of the stated support over the years to brick and mortar. If you're interested in learning more about digital marketing, check out the Digital Marketing Courses in Delhi

Ankita said...

I understand your disappointment with Wizards of the Coast's shift in distribution strategy. Your dedication to your local gaming store is commendable, and I appreciate your resilience in adapting to the changes. Your commitment to providing a friendly and welcoming environment for gamers is invaluable. Keep up the great work!
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Your dedication to creating a friendly gaming store is commendable, and it's unfortunate to see how recent changes have impacted your business. Your passion for the community shines through, and I believe your adaptability and commitment will continue to make a difference. Keep providing great experiences for your customers; they'll value and support your store!
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As you mentioned, adapting to changes in the industry is crucial for your business's survival. Exploring alternative strategies, enhancing customer experiences, and focusing on niche markets could be viable approaches to maintain your store's competitive edge.
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sancharini said...

It's truly disheartening to witness the shifting dynamics in the gaming industry that have directly impacted local gaming stores like yours. Your dedication to creating a welcoming and friendly gaming environment is a testament to your passion and commitment to the community you serve.Keep up the good work.
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Just as publishers ensure a smooth fit in their products, your efforts in creating a welcoming gaming store are like perfectly placed tile leveling spacers, ensuring a seamless experience for all. Recognizing the direct market adds to the appreciation, forming a solid foundation of mutual support.

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Srijita said...

I know it's a tough time for local game stores right now, but I'm optimistic about the future. I believe that if we work together, we can overcome this challenge and continue to provide a valuable service to our communities. In the meantime, I would encourage you to continue to do what you do best: providing a welcoming and supportive environment for your customers.
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Ashvin Kumar said...

It's disappointing to see Wizards of the Coast switch its attention from neighborhood gaming shops to large box stores. I share your views about feeling appreciated and a part of the gaming community as a fellow fan. These kinds of adjustments might be difficult, but your perseverance and flexibility will surely preserve the character of your welcoming neighborhood game shop.
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Avinash said...

It's my hope that WotC reconsiders this direction and realizes the value of maintaining strong relationships with the very businesses that have been instrumental in building their brand. In the meantime, your determination to weather this change is a testament to your commitment to the gaming community, and your loyal customers will undoubtedly appreciate your ongoing efforts.
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Your dedication to fostering a welcoming and friendly gaming community truly shines through your words. It's disheartening to see the landscape change, but your commitment to adapting and finding ways to continue providing top-notch service to your customers is truly inspiring. Your local gaming store is a cornerstone for many enthusiasts, and your passion is a testament to the value you bring to the gaming community. Your resilience in the face of challenges is admirable, and your dedication is felt by all those who walk through your store's doors.
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"Empathy for the dedicated local gaming retailers who form the heart of the community. A genuine disappointment when companies shift focus away from the grassroots connections that helped them flourish. The bond between publishers and independent stores adds unique value – a sentiment worth preserving."
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The blog post titled "Counter Culture: Wizards Changing Rules" likely discusses recent changes or updates in the world of Wizards, possibly related to tabletop role-playing games like Dungeons & Dragons or collectible card games like Magic: The Gathering. Game rule changes can have a significant impact on the player community, sparking discussions and debates. This post is likely a valuable resource for gamers and fans of these franchises, offering insights into how rule changes affect gameplay and strategy. It's a must-read for those interested in staying informed about the evolving dynamics of their favorite games.
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This blog post underscores the distressing shift as major publishers like Wizards of the Coast cease direct distribution to local gaming stores in favor of big-box retailers. The loss of advantages like a 10-day lead time and exclusive covers is disheartening for small businesses. Even niche products like the Dungeons and Dragons Stranger Things box being available at GameStop ahead of local retailers is frustrating. Adaptation is necessary, but this abrupt change has left a sense of abandonment and challenges for these vital community-based stores. It's a plea for publishers to consider the impact of such decisions on the gaming community's grassroots.
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