Tuesday, March 26, 2019

Counter Culture: Wizards Changing Rules



As a retailer working at a local gaming store (that I make as friendly as possible), I appreciate it when Publishers remember the direct market that they distribute their products too. It makes me feel good, appreciated.

For years, Wizards of the Coast did this. But things have been changing and I don't think for the better. Late last year, WotC stopped being a distributor to local game stores as part of their initiative to make sure that Target, Wal-Mart, and Amazon could have better access to their products. 

Yes, you read that right, they stopped selling directly to me, the little guy, to strengthen their share in big box stores. No, its not shocking, but it hurt. Its not like I have a ton advantage over big box stores, so I enjoyed the benefits that a direct account with WotC gave me.

One of those was that we got DnD releases 10 days over everyone else and eventually exclusive covers.

However, that 10 day lead time is now gone. Its tough. What makes it tougher is that, according to people on the internet, GameStop is selling the Dungeons and Dragons Stranger Things box right now, a product that I and even Amazon don't get until May.

I love what I do and I'll find a way to adapt, but when a company seems to turn its back on you, it can be a tough pill to swallow and at the moment, thats what it feels like Wizards of the Coast has done.

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