I think this is the 11th Free Comic Book Day I've worked. I won't say they get any easier, but each year we learn a new piece of that puzzle.
It's a mixed blessing. It's not free for us, it runs about $6000.00, but it's part of our marketing for the year. And we see at least 1000 new customers, but we convert probably less than 10 as "regulars".
But they know are name and know where we are and we make the best of the situation.
I have to give the publishers high marks for this year, because there were more comics for kids than I can remember and that is a good thing.
The Valiant Harbinger Wars preview converted me to a become a regular reader and the Absolution FCBD and Strangers FCBD books hooked me, as well.
All in all it was a good day that marked the end of a 10 day work week.
Plus, David Mack (Creator of Kabuki and writer and artist for Daredevil) was in the store signing and sketching. I've known David for years and he's shopped with us probably as long as I have, but his talent as a painter and illustrator is phenomenal. Mindblowing, really. It was an honor and a treat to watch him work in inks.