Wednesday, April 24, 2019

Counter Culture: Pre-Release Weekend

Well, it's one of THOSE times a year again. There is a new Magic: the Gathering set, War of the Spark and it is the Pre-Release this weekend. All weekend. I'm talking midnight events and then back at it saturday and back at it sunday.

I'm amazed how popular the Midnight events are. People get SO damn excited. They seem to think its some great honor to be in a retail environment until 6am. I don't really share it, but then I've been working retail for 20 years now. I am glad they enjoy it so much, but by about 4am I'm not always as fast with answers as I should be.

One of the cool equations that has recently been added to the event was Wizards of the Coast allowing our preorder customers to pick up their boxes of booster that weekend. That's been a great addition and the type of innovation I like to see.

I won't lie that by the end of the weekend I'm pretty wiped out. It won't help that Free Comic Book Day is the following weekend, but at least we will be busy and money will have been made.

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